Wharton China Business Forum 2008

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Case Studies

Come participate in case study groups unique to this year's conference in intimate round-table discussions on a broad variety of topics. Come for interactive, in-depth access to a variety of professors and business professionals who are experts in their fields. These small groups of 10 people each will be sure to stir great discussion!

The Case Studies Presented

No.	Name	Company/School	Title	Case Study Topic
1	Scott Erickson	Ithaca College	Associate Professor and Chair, Marketing and Law Department	Intellectual Property in China
2	Frank Zhang	Dewey LeBoeuf	Senior Associate	Transiting from Traditional Energy to Biofuel: The Hard Decision for China
3	George Wang	US China Exchange Association	President	The Chinese market for Small and Medium Enterprises
4	Melvyn Horowitz	US-China Peoples Friendship Association	President, Eastern Region	The Roles Played by US Volunteer Organizations in Building US-China Cross Cultural Understanding, Friendships and Development Projects
5	Mei Xue	Boston College	Assistant Professor, Operations & Strategic Management	Challenges of Distribution Channel Strategy for Retail Banks in China
6	Sara Simons	University of Pennsylvania	Senior Associate Director MBA Career Management	How to think about a career in Asia and approaching the job search process
7	Gordon Chang	“The Coming Collapse of China”	Author	Price Control, Production Caps, and the Great Snowstorm of 2008
8	David Altig	University of Chicago	Adjunct Professor of Economics	TBD
9	Bao Shuming	University of Michigan	Senior Research Coordinator for China Initiatives	Inter-regional Migration in China
10	John Zhang	Wharton School, University of Pennsylvania	Professor of Marketing	The Art of Price War
11	Haizheng Li	Georgia Institute of Technology	Associate Professor of Economics	Higher Education in China – Complement or Competition to US Universities
12	Paul R Goldin	University of Pennsylvania	Professor and Chair, East Asian Language and Culture	Religion and Government in Contemporary Chinese Society
13	Andy Goldstein	Apricus Solar	Market Development Manager	Navigating the Challenges Westerners Face When Conducting Business in China - Society, Politics, Culture
14	Jeff Weintraub	University of Pennsylvania	Visiting Scholar – Political Science and Sociology	Authoritarianism-plus-Capitalism "with Chinese Characteristics"?: China's Political Prospects
15	Andre Bonfrer	Wharton School, University of Pennsylvania	Visiting Assistant Professor of Marketing	Customer Relationship Management
16	Hong Gang	Gartner China	Managing Director	China’s market penetration in State Owned Enterprises
17	Jehoshua Eliashberg	Wharton School, University of Pennsylvania	Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management	China’s movie industry and how to predict the success of a movie
18	Michael McElwrath	Far East Energy Corporation	President & CEO	Energy Markets in China: Feeding the Giant
19	Lou Schwartz	China Strategies LLC	President	Foreign Trade and Investment in China's Renewable Energy Sector
20	Richard Roberts	Wyndham Hotel Group	VP Communications	The challenge of extending a North American-based lodging loyalty program to China
21	Xiang Robert Li	International Tourism Research Institute at the University of South Carolina	Assistant Professor and Associate Director	Trends in Outbound Chinese Tourism
22	Hailin Qu	Center for Hospitality and Tourism Research at Oklahoma State University	Professor, Chair and Director	Impact of the 2008 Olympic games on China's tourism and economy